If you didn’t catch it yesterday, The Times ran a fascinating article called, “Why Isn’t the Brain Green?”
Following on the coattails of behavioral economists like Dan Ariely, researchers at CRED, the Center for Research on Environmental Decisions, are using the behavioral science model to study people’s choices, behaviors and attitudes in relationship to the environment. Their hope is to have better insights around changing human behavior to encourage short-term compromises for long-term environmental benefits. Read the full article here.
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